Tag: first impression

Tip #11 Sometimes it is a perceived bargain

Susan Hupp • February 12, 2013 • 0 Comments

We all tend to know a bargain when we see one – or so we think. Often times retailers will play a trick on us where they will take two products that have many of the same features, but one is much more expensive. What that does is make you look at the less expensive […]

The secret to making more sales

Susan Hupp • January 25, 2013 • 0 Comments

I started working as an agent in an Independent agency about 9 years after working for a big corporate company. This agency was a mom and pop shop and was so much different than the structured corporate world I was used to, in fact some of the things just drove me crazy. Things like getting […]

A word about cold calling

Susan Hupp • January 18, 2013 • 0 Comments

Many people still believe in the old tried and true methods of getting in front of prospects, physical cold calling. While I think that there is a value to cold calling, I personally think that it does not yield the best results. My family and I had a business where we had our office in a […]

Putting all the pieces together

Susan Hupp • January 16, 2013 • 0 Comments

As I finish the complete cycle on the elements of building your social media plan, the last step in the process includes analytics and monitoring. Here is a complete step by step guide that will help you walk through everything I have talked about in the past 16 days. Social Media Planning Guide When implementing […]

Using Google alerts for effective monitoring

Susan Hupp • January 14, 2013 • 0 Comments

When you are first getting your feet wet with social networking, it is important to monitor what is being said about your business or industry and where it is being said. There is a wonderful tool that is very simple and easy to use that can provide so much insightful data. I have created this […]

5 ways to enhance your sales collateral

Susan Hupp • January 11, 2013 • 0 Comments

Make sure that your collateral follows new technology Planning a new social media strategy can catapult you into this new social revolution. At the same time that you are experimenting with new things, your sales collateral also needs to keep up with the times. I am going to throw out several things that will be […]

Content is king!

Susan Hupp • January 9, 2013 • 0 Comments

Content can make or break you After you determine what channels you should start with, the next important topic is content. Good quality, well written and error free content is one of the best things that you do to build your online community. There are a few important points to remember when thinking about the content that you […]

Is your web site generating leads?

Susan Hupp • January 7, 2013 • 0 Comments

This is the last of a 4 part post that deals with your web presence. I have touched on the importance of making the web be an important centerpiece of your business, elements for design effectiveness and finally making sure you are getting visibility. Planning guide It takes time and resources to be able to […]

Tag: first impression

Tip #11 Sometimes it is a perceived bargain

The secret to making more sales

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