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Tip #11 Sometimes it is a perceived bargain

February 12, 2013

We all tend to know a bargain when we see one – or so we think.  Often times retailers will play a trick on us where they will take two products that have many of the same features, but one is much more expensive.   What that does is make you look at the less expensive one.   So, in theory if you have a product that you are having a hard time selling, if you pair it up with a comparable but much more expensive product it creates a different illusion about the other product.    There are some things out there that we may not necessarily want to have viewed as being a bargain, like eye surgery or a life insurance policy, so it takes some added skill to adjust your presentation, however try this tactic and see if it makes a difference.

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