Think the CarFax report you just paid for is accurate?
Before you even think of ordering one, read my story – it will save you at the very minimum $39.99 and keep you from losing thousands of dollars! Don’t learn the hard way! Millions of customers order a CARFAX Vehicle History Report according to their website; however, CARFAX is the most expensive way to get […]
How bad do you want the sale? Actions speak louder than words !
I wanted to share a quick story which will help illustrate a very good sales practice, one that only takes a few moments. My son has his own landscaping business and was in need of some marketing flyers. We created the ad, made it press ready so the only thing that needed to be done […]
Looking for quick SEO options?
Everyone wants the easy way – right, show me the money! How many times in our career have we heard about the new opportunity that could make you millions? I mean who hasn’t sat through a presentation that required you to go out and get two people, help them recruit two more people at the promise […]
Buying versus selling, why you should know the difference!
Focus your effort on buying versus selling. You don’t want to sell your customers anything, you want your customers to buy from you. Huge difference! Let’s start off by explaining the difference between buying and selling. I personally hate to be sold anything, being sold means that I was put in a position where someone […]
Networking can add value in more ways than one
Much of the discussion that online blogs focus on is social networking. While social networking is very important, it is also a good idea to tend to the traditional forms of networking as well. Find people who have access to the markets that you want or need and seek them out. Trade for access to […]
Tip #11 Sometimes it is a perceived bargain
We all tend to know a bargain when we see one – or so we think. Often times retailers will play a trick on us where they will take two products that have many of the same features, but one is much more expensive. What that does is make you look at the less expensive […]
The practice of drip marketing
Drip marketing is one of the most important marketing efforts that you can begin in today’s market. The idea behind drip marketing as you acquire prospects, you add them to your prospect list and then begin to send them information automatically. So many salespeople make contact with prospects once and if they don’t get a […]
Tip #10 A smile goes a long way
I was shopping over the holidays at the mall, I will not say what store, but when I got up to the checkout the young cashier was not at all personable. She did not smile, acted like she did not want to be there and had better things to do then to take my money. It seriously […]
Tip #9 Everyone needs skin in the game or incentive
To illustrate this point, I would like to share a quick story. (I am sorry its insurance related so I will try to exclude jargon) I was talking to a friend the other day that works for a captive agency. (i.e company that only represents one carrier) This person gets a lot of business through […]
Tip #8 Build your literature arsenal
Thinking about marketing, it is important to build your literature arsenal. Having information at your fingertips will help you when you develop sell sheets, marketing material, brochures and put together your email marketing campaigns. I think one of the biggest assets when you are trying to develop a promotional piece to help a writer’s block […]
Tip #7 Best form of marketing is referrals
It is very easy to get caught up in the sales process and lose sight of all the things you should be doing in the close of a sale. This goes back to altering your sales pitch and making sure that you are asking for referrals at the time of the sale. If you need […]
Tip #6 Thank you notes are potent business tools
Thank you notes do go a long way ! You may think that business thank you notes are a thing of the past – think again! A very nice handwritten business thank you note is simply business etiquette. It is a serious strategy that will distinguish you from the competition. In today’s world of electronic […]
Tip #5 Overcoming “price” objections
How to overcome the “price” objective with people – Most people will always look to find the lowest price and sometimes that is merely a smoke screen objection to something else. I saw this in one of my agency’s in my travel over the past ten years -so its not original, however I think it […]
Tip #4 Adding incentives and tracking
As I suggested in the last tip, make every call a sales call. In order to help make this a habit, I suggest that you ask your employees to track what they ask and the result. Soon, you will start to see some trends such as which call to actions work better than others. After you […]
Tip #3 Turn every phone call into a sales call
You would be surprised at the number of times that a routine call can be turned into an opportunity. Although it may start out to be an ordinary service call, businesses should always ask for an up-sell – even if it is not a specific up-sell, it can be a general up-sell. Have everyone in […]
Tip #2 Building your database
Just as important as building your visibility and community, it is very important that you start collecting certain customer info for your database, specifically emails. As we build a strategy and work on the goals that your company has, this information will play a vital role in some of the goals that you may set. Some […]
Tip #1 Building a Community
When a business is trying to build their Social Media community, it is important that they take every opportunity to ask people to follow the business to increase their visibility. There are simple things that you can do to keep it in front of people such as email tag lines, business cards, all correspondence that […]
Don’t sell yourself short
Often times when we get in front of prospects the first time we are eager to share what we know and how our products and services will help them more than any other product/service. Why it is that our product is so much better then the competitors. While this is all very important, it is […]
Response time could be the difference!
In today’s society it seems as though everyone wants everything yesterday. The use of smart phones that have access to email and texting lend a hand in that immediacy that everyone comes to expect. Statistics show that a person will read and respond to their email in about 90 minutes, however they will read and respond […]
