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Tag: planning

How to eliminate cold calling and still be successful !

January 20, 2013 0 Comments

From my earlier post, you have already gathered that I am not a huge fan of cold calling.  In fact sometimes I think of cold calling as just a exercise in hitting your numbers, a waste of time talking to many people who are not really going to buy from you and end up wasting […]

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A word about cold calling

January 18, 2013 0 Comments

Many people still believe in the old tried and true methods of getting in front of prospects, physical cold calling.   While I think that there is a value to cold calling, I personally think that it does not yield the best results.    My family and I had a business where we had our office in a […]

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Putting all the pieces together

January 16, 2013 0 Comments

As I finish the complete cycle on the elements of building your social media plan, the last step in the process includes analytics and monitoring.  Here is a complete step by step guide that will help you walk through everything I have talked about in the past 16 days.   Social Media Planning Guide When implementing […]

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There is value in brainstorming

January 12, 2013 0 Comments

Get those creative ideas flowing For the last 12 days I have been talking about the social media overview and how to get started with your 2013 marketing plans.   I have mentioned brainstorming at least 5 times and in each case it was for different things.   I really feel that every person has a creative […]

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5 ways to enhance your sales collateral

January 11, 2013 0 Comments

Make sure that your collateral follows new technology Planning a new social media strategy can catapult you into this new social revolution.    At the same time that you are experimenting with new things, your sales collateral also needs to keep up with the times.  I am going to throw out several things that will be […]

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How to manage your content

January 10, 2013 0 Comments

Delegating will help achieve success After establishing the channels that you are going to try and getting your content ideas ready, the next thing that you will focus on will be two things: 1. A content calendar (or sometimes referred to as an editorial calendar).  When laying out your content calendar think about the following: Who […]

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Is your web site generating leads?

January 7, 2013 0 Comments

This is the last of a 4 part post that deals with your web presence.    I have touched on the importance of making the web be an important centerpiece of your business, elements for design effectiveness and finally making sure you are getting visibility. Planning guide It takes time and resources to be able to […]

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Old school marketing, with a twist !

January 3, 2013 2 Comments

It’s all about transitioning. So the saying out with the old, in with the new isn’t exactly always the best.   The past two days we have started building a plan for the new year, new resolutions.   Everyone knows how hard it is to do something completely new, in fact it takes 21 days to break […]

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