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Tag: content

Looking for quick SEO options?

February 20, 2016 0 Comments

Everyone wants the easy way – right, show me the money! How many times in our career have we heard about the new opportunity that could make you millions?  I mean who hasn’t sat through a presentation that required you to go out and get two people, help them recruit two more people at the promise [...]

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How to get the most traffic to your site, SEO tips

April 15, 2013 0 Comments

Many years ago, if you wanted more business leads you would just fork out big money and buy the biggest color ad in the phonebook.   Traffic could be bought with a slick color ad that was first to appear in the section.  If you were not one of those big color ads, you still had a [...]

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Networking can add value in more ways than one

February 18, 2013 0 Comments

Much of the discussion that online blogs focus on is social networking.   While social networking is very important, it is also a good idea to tend to the traditional forms of networking as well.   Find people who have access to the markets that you want or need and seek them out.  Trade for access to [...]

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Tip #8 Build your literature arsenal

February 8, 2013 0 Comments

Thinking about marketing, it is important to build your literature arsenal.  Having information at your fingertips will help you when you develop sell sheets, marketing material, brochures and put together your email marketing campaigns.   I think one of the biggest assets when you are trying to develop a promotional piece to help a writer’s block [...]

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How to eliminate cold calling and still be successful !

January 20, 2013 0 Comments

From my earlier post, you have already gathered that I am not a huge fan of cold calling.  In fact sometimes I think of cold calling as just a exercise in hitting your numbers, a waste of time talking to many people who are not really going to buy from you and end up wasting [...]

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A word about cold calling

January 18, 2013 0 Comments

Many people still believe in the old tried and true methods of getting in front of prospects, physical cold calling.   While I think that there is a value to cold calling, I personally think that it does not yield the best results.    My family and I had a business where we had our office in a [...]

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20 Sources of new prospects

January 17, 2013 0 Comments

It is a new year and time for a new plan. I am sure that you have heard the following statement before.     If you always do what you have always done, then you will always get what you have always gotten.   If you finished the year with a decrease in sales, then in 2013, if you [...]

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Putting all the pieces together

January 16, 2013 0 Comments

As I finish the complete cycle on the elements of building your social media plan, the last step in the process includes analytics and monitoring.  Here is a complete step by step guide that will help you walk through everything I have talked about in the past 16 days.   Social Media Planning Guide When implementing [...]

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There is value in brainstorming

January 12, 2013 0 Comments

Get those creative ideas flowing For the last 12 days I have been talking about the social media overview and how to get started with your 2013 marketing plans.   I have mentioned brainstorming at least 5 times and in each case it was for different things.   I really feel that every person has a creative [...]

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5 ways to enhance your sales collateral

January 11, 2013 0 Comments

Make sure that your collateral follows new technology Planning a new social media strategy can catapult you into this new social revolution.    At the same time that you are experimenting with new things, your sales collateral also needs to keep up with the times.  I am going to throw out several things that will be [...]

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How to manage your content

January 10, 2013 0 Comments

Delegating will help achieve success After establishing the channels that you are going to try and getting your content ideas ready, the next thing that you will focus on will be two things: 1. A content calendar (or sometimes referred to as an editorial calendar).  When laying out your content calendar think about the following: Who [...]

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Content is king!

January 9, 2013 0 Comments

Content can make or break you After you determine what channels you should start with, the next important topic is content.  Good quality, well written and error free content is one of the best things that you do to build your online community.  There are a few important points to remember when thinking about the content that you [...]

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10 Important web design elements

January 5, 2013 0 Comments

When evaluating your web page, make sure you have the following elements: Your website is very important, it is the centerpiece of your business.   It is important that when you are building or revising your website that you consider these critical design elements. 1.  Good clean visual design that is polished and uncluttered.  Keep in [...]

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