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Tip #8 Build your literature arsenal

February 8, 2013

Thinking about marketing, it is important to build your literature arsenal.  Having information at your fingertips will help you when you develop sell sheets, marketing material, brochures and put together your email marketing campaigns.   I think one of the biggest assets when you are trying to develop a promotional piece to help a writer’s block is literature.  If you have suppliers, most of their copy was geared to focus on facts, features and benefits.  These will be helpful for you in developing your content.

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