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Tag: social media

How to get the most traffic to your site, SEO tips

April 15, 2013 0 Comments

Many years ago, if you wanted more business leads you would just fork out big money and buy the biggest color ad in the phonebook.   Traffic could be bought with a slick color ad that was first to appear in the section.  If you were not one of those big color ads, you still had a [...]

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A word about cold calling

January 18, 2013 0 Comments

Many people still believe in the old tried and true methods of getting in front of prospects, physical cold calling.   While I think that there is a value to cold calling, I personally think that it does not yield the best results.    My family and I had a business where we had our office in a [...]

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Putting all the pieces together

January 16, 2013 0 Comments

As I finish the complete cycle on the elements of building your social media plan, the last step in the process includes analytics and monitoring.  Here is a complete step by step guide that will help you walk through everything I have talked about in the past 16 days.   Social Media Planning Guide When implementing [...]

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Using Google alerts for effective monitoring

January 14, 2013 0 Comments

When you are first getting your feet wet with social networking, it is important to monitor what is being said about your business or industry and where it is being said.   There is a wonderful tool that is very simple and easy to use that can provide so much insightful data.    I have created this [...]

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5 ways to enhance your sales collateral

January 11, 2013 0 Comments

Make sure that your collateral follows new technology Planning a new social media strategy can catapult you into this new social revolution.    At the same time that you are experimenting with new things, your sales collateral also needs to keep up with the times.  I am going to throw out several things that will be [...]

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How to manage your content

January 10, 2013 0 Comments

Delegating will help achieve success After establishing the channels that you are going to try and getting your content ideas ready, the next thing that you will focus on will be two things: 1. A content calendar (or sometimes referred to as an editorial calendar).  When laying out your content calendar think about the following: Who [...]

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Content is king!

January 9, 2013 0 Comments

Content can make or break you After you determine what channels you should start with, the next important topic is content.  Good quality, well written and error free content is one of the best things that you do to build your online community.  There are a few important points to remember when thinking about the content that you [...]

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Is your web site generating leads?

January 7, 2013 0 Comments

This is the last of a 4 part post that deals with your web presence.    I have touched on the importance of making the web be an important centerpiece of your business, elements for design effectiveness and finally making sure you are getting visibility. Planning guide It takes time and resources to be able to [...]

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Your website is your centerpiece – make it noticeable

January 4, 2013 0 Comments

What does your web page say about you? This is a very broad topic and one that I will span over the next few days.   Personally, I really feel a company’s web site says a lot about the company – many times it is the first impression that a person will have of a business.  I know that everyone has [...]

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Why your site should have a blog

October 1, 2012 0 Comments

Web site, blog, facebook, twitter, linkedin – its all so much to keep track of. We have all seen them before and many still exist – I am referring to web pages that are a brochure of your company. They can be identified by several things: – Created several years ago – A brochure of [...]

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