Tip #3 Turn every phone call into a sales call

You would be surprised at the number of times that a routine call can be turned into an opportunity.  Although it may start out to be an ordinary service call,  businesses should always ask for an up-sell – even if it is not a specific up-sell, it can be a general up-sell.  Have everyone in your office that handles phone calls take a 3×5 index card and put it next to the phone.  On this index card, you will have them list 5 applicable up-sell opportunities.  Before you hang up with the customer have the associate glance down the card and pick the up-sell that “feels” the best.  I don’t know how many times I have called big companies and they always ask if there is anything else that they can help me with.  I can always refuse, but it does seem appropriate.   Make sure you are taking advantage of every conversation with your customers and ask for the up-sell.  I think you will be surprised at the results you get.   It takes 21 days to become a habit, so by the end of January – this could be routine !

Good Luck and thanks for reading the minute marketing message today.