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Tip #11 Sometimes it is a perceived bargain

February 12, 2013 0 Comments

We all tend to know a bargain when we see one – or so we think.  Often times retailers will play a trick on us where they will take two products that have many of the same features, but one is much more expensive.   What that does is make you look at the less expensive […]

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Tip #10 A smile goes a long way

February 10, 2013 0 Comments

I was shopping over the holidays at the mall, I will not say what store, but when I got up to the checkout the young cashier was not at all personable. She did not smile, acted like she did not want to be there and had better things to do then to take my money.  It seriously […]

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Tip #9 Everyone needs skin in the game or incentive

February 9, 2013 0 Comments

To illustrate this point, I would like to share a quick story.  (I am sorry its insurance related so I will try to exclude jargon) I was talking to a friend the other day that works for a captive agency.  (i.e company that only represents one carrier)  This person gets a lot of business through […]

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Tip #8 Build your literature arsenal

February 8, 2013 0 Comments

Thinking about marketing, it is important to build your literature arsenal.  Having information at your fingertips will help you when you develop sell sheets, marketing material, brochures and put together your email marketing campaigns.   I think one of the biggest assets when you are trying to develop a promotional piece to help a writer’s block […]

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Tip #7 Best form of marketing is referrals

February 7, 2013 0 Comments

It is very easy to get caught up in the sales process and lose sight of all the things you should be doing in the close of a sale.  This goes back to altering your sales pitch and making sure that you are asking for referrals at the time of the sale.   If you need […]

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Tip #6 Thank you notes are potent business tools

February 6, 2013 0 Comments

Thank you notes do go a long way ! You may think that business thank you notes are a thing of the past – think again!  A very nice handwritten business thank you note is simply business etiquette.  It is a serious strategy that will distinguish you from the competition. In today’s world of electronic […]

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Tip #5 Overcoming “price” objections

February 5, 2013 1 Comment

How to overcome the “price” objective with people – Most people will always look to find the lowest price and sometimes that is merely a smoke screen objection to something else.  I saw this in one of my agency’s in my travel over the past ten years -so its not original, however I think it […]

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Tip #4 Adding incentives and tracking

February 4, 2013 0 Comments

As I suggested in the last tip, make every call a sales call.  In order to help make this a habit, I suggest that you ask your employees to track what they ask and the result.  Soon, you will start to see some trends such as which call to actions work better than others.   After you […]

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Tip #3 Turn every phone call into a sales call

February 3, 2013 0 Comments

You would be surprised at the number of times that a routine call can be turned into an opportunity.  Although it may start out to be an ordinary service call,  businesses should always ask for an up-sell – even if it is not a specific up-sell, it can be a general up-sell.  Have everyone in […]

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Tip #2 Building your database

February 1, 2013 0 Comments

Just as important as building your visibility and community, it is very important that you start collecting certain customer info for your database, specifically emails.     As we build a strategy and work on the goals that your company has, this information will play a vital role in some of the goals that you may set.   Some […]

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Tip #1 Building a Community

January 31, 2013 0 Comments

When a business is trying to build their Social Media community, it is important that they take every opportunity to ask people to follow the business to increase their visibility.   There are simple things that you can do to keep it in front of people such as email tag lines, business cards, all correspondence that […]

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