Tag: marketing
Looking for quick SEO options?
Everyone wants the easy way – right, show me the money! How many times in our career have we heard about the new opportunity that could make you millions? I mean who hasn’t sat through a presentation that required you to go out and get two people, help them recruit two more people at the promise […]
Networking can add value in more ways than one
Much of the discussion that online blogs focus on is social networking. While social networking is very important, it is also a good idea to tend to the traditional forms of networking as well. Find people who have access to the markets that you want or need and seek them out. Trade for access to […]
Tip #11 Sometimes it is a perceived bargain
We all tend to know a bargain when we see one – or so we think. Often times retailers will play a trick on us where they will take two products that have many of the same features, but one is much more expensive. What that does is make you look at the less expensive […]
Tip #8 Build your literature arsenal
Thinking about marketing, it is important to build your literature arsenal. Having information at your fingertips will help you when you develop sell sheets, marketing material, brochures and put together your email marketing campaigns. I think one of the biggest assets when you are trying to develop a promotional piece to help a writer’s block […]
Response time could be the difference!
In today’s society it seems as though everyone wants everything yesterday. The use of smart phones that have access to email and texting lend a hand in that immediacy that everyone comes to expect. Statistics show that a person will read and respond to their email in about 90 minutes, however they will read and respond […]
Making cold calls work…the mindset you need
I have a few posts recently that deal with cold calls, how to eliminate them and overall my thoughts on cold calling. Cold calling and prospecting are necessary evils, and they can be very stressful. Hearing a negative response to your polite and courteous questions sometimes isn’t pleasant, but on the other hand, you need customers […]
Using your current clients to get more business
A few days ago, I told you about a way to get free leads. The database that you can use to get these is one that is found in most libraries – ReferenceUSA. I can access my library remotely, but in order to get leads, I must log in to get to the data base. […]
Selling words and probing questions
I would like to share with you the 12 most powerful, convincing, closing words in the English language. It is a great idea to weave them into your presentation: Discovery Easy Guarantee Healthy Love Money New Proven Results Safety Save You These words are the most pleasing to the ear and again if you can […]
How to get an unlimited amount of leads for free !
Yes, you read it correctly – free leads! How many times have you purchased a lead list only to not really get good quality leads or not get what exactly you wanted to get. Since I have been talking about prospecting, cold calling and lead generation, I figured this would be a good time to show […]
How to eliminate cold calling and still be successful !
From my earlier post, you have already gathered that I am not a huge fan of cold calling. In fact sometimes I think of cold calling as just a exercise in hitting your numbers, a waste of time talking to many people who are not really going to buy from you and end up wasting […]
20 Sources of new prospects
It is a new year and time for a new plan. I am sure that you have heard the following statement before. If you always do what you have always done, then you will always get what you have always gotten. If you finished the year with a decrease in sales, then in 2013, if you […]
There is value in brainstorming
Get those creative ideas flowing For the last 12 days I have been talking about the social media overview and how to get started with your 2013 marketing plans. I have mentioned brainstorming at least 5 times and in each case it was for different things. I really feel that every person has a creative […]
What channel are you on?
The importance of picking the right channel In one of the first posts of this year, I talked about the importance of defining your customer and knowing your target market. In order to get started in the social media landscape you will have to know about your customer because once you define your target, that […]
