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Tip #7 Best form of marketing is referrals

February 7, 2013

It is very easy to get caught up in the sales process and lose sight of all the things you should be doing in the close of a sale.  This goes back to altering your sales pitch and making sure that you are asking for referrals at the time of the sale.   If you need help remembering to do this, then physically put it somewhere you will see as a reminder.   When a person is completing the sale, that is the best time to ask for referrals.  By failing to do this, you are simply losing out in getting to this customer’s network.   When the customer tells you I will think about it and get with you – don’t let them walk away without one referral.   Chances are if you do not get that referral right then – you wont get it.

If you find that you are having problems committing to this step, I suggest that you turn it into a contest for both the office staff and for the customer.   You can give some time off for the person that has the most referrals in a month, likewise a gift card to a customer for the most referrals in a month.   If your a business that has other businesses that you deal with – this could be brownie points 🙂

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