The Plan
20 Sources of new prospects
It is a new year and time for a new plan. I am sure that you have heard the following statement before. If you always do what you have always done, then you will always get what you have always gotten. If you finished the year with a decrease in sales, then in 2013, if you […]
Creating your editorial calendar
Earlier on one of my previous posts, I referred to a content calendar. I thought that I would dig into my archive file and share an editorial calendar template that I have created. This file is in excel and there is a worksheet for each month. This is something that you should have in your […]
There is value in brainstorming
Get those creative ideas flowing For the last 12 days I have been talking about the social media overview and how to get started with your 2013 marketing plans. I have mentioned brainstorming at least 5 times and in each case it was for different things. I really feel that every person has a creative […]
What channel are you on?
The importance of picking the right channel In one of the first posts of this year, I talked about the importance of defining your customer and knowing your target market. In order to get started in the social media landscape you will have to know about your customer because once you define your target, that […]
Local search – how to claim your space
Claiming your space will bring your business visibility Focusing your attention to your web page, which is the centerpiece of your online presence, and paying attention to the important design elements when building your web page is very important. The last step to making sure that your business is visible on the Internet is claiming […]
Customers are defined – now set some goals !
So in step 1 we focused on drilling down to find out who exactly are your target customers. Hopefully the probe was nothing new to you, but now with the commitment to build a plan and get it in writing, this process will allow for success. Now that you have defined your target, it is […]
It’s a New Year, time for a New Plan
It is always good to take a retrospective look back at where you have been and analyze to see what you can do better in the new year. Many companies are looking to increase their marketing efforts and expand into social media. The good news is that it is not too late. In order to […]
What does the direct mail solicitation that you send say about you?
The “Official” insurance company marketing day must have been December 11. In my mailbox I received three letters all promising me savings on my insurance. “Geico – This winter, Geico could save you $500 or more. Look inside to find out how. ” Then there is Allstate – no promises, just a catchy slogan – “your […]
